It’s time for a roundup of my favorite new skincare, wellness, and beauty finds for 2023! These are items that I purchased and find myself using often and recommending to others. As a beauty/wellness lover and esthetician, my favorite type of shopping to do is for skincare items, wellness products, and makeup.

scrub me secret: I wrote a blog earlier this year sharing a list of places I like to shop for skincare. These esthetician-approved places are spots I trust you can find effective and high-quality skincare that works for your specific skin type. You should also be able to find trusted skincare professionals at the places recommended who can help you choose skincare items.

Of course, there are items that I purchase repeatedly because they are staples in my skincare routine; but today I’m going to keep my list focused on new items I discovered this year. Before we start, let me name a few of my favorite items I’ve been using for a long time!

• Josh Rosebrook Vitamin C Serum (not a day goes by without using this under my moisturizer and SPF)

• Josh Rosebrook Nutrient Day Cream (this product works great for my dry skin type)

• PCA Hydrating SPF 30 (a favorite of mine for years!)

• Ology Essentials CBD Toner (the best hydrating and calming toner I’ve ever used)

• ILIA Super Serum Tint (Another product my dry skin type loves)

10 Things I’ve Bought and Loved This Year

scrub me secret: Another product that I love from Good Molecules is the yerba mate eye gel. It’s a caffeinated eye gel that helps the under-eye area look brighter and less puffy. I find it layers really nicely under my under-eye concealer and tinted moisturizer. I use the Yerba Mate eye gel in the mornings and my PCA ideal eye cream in the evenings.

scrub me secret: I love the brightening under eye concealer from Kosas as well! It’s been my go-to under eye concealer for a couple of years now.