Gentle, creamy, non-sudsing cleansers are rising in popularity!
Could this be because too many people overdid it with retinol and chemical exfoliants in the past year? Or maybe now with the influx of skincare information, more people are now realizing that a gentle, balancing cleanser that doesn’t disrupt the skin’s barrier health is what their skin needs. Whatever the reasoning is, I am excited that these hydrating and nourishing cleansing products are getting more eyes on them 👀
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